Win A $500 K-Beauty Gift With Korean Tourism + KCON ‘Discover Korea’ Event

Lover of K-Beauty? Then you aren’t going to want to miss the chance to not only participate in a fun event but also win $500 dollars worth of K-Beauty brand products! 

The Korean Tourism Organization (KTO) has recently paired up with KCON LA in order to prepare an event that not only highlights community heros but also brings awareness of issues regarding the pandemic and how we can move on and grow from it.


KTO and KCON left the following message for participants in the event “How were you impacted by the pandemic in the past year, and who was there to help you get through the hard times? During the next couple of weeks, people from all across the U.S. will be able to participate in the  #DiscoverMyHero #DiscoverKorea campaign by nominating/tagging their personal hero who was there for them during the pandemic. It can be a friend, a family member, a coworker or even your favorite local restaurant owner who went out of their way to help them get through the tough year. Anyone can participate by posting an Instagram post, detailing their story and tagging their hero. Use the hashtags #DiscoverMyHero and #DiscoverKorea”

The nominations are open until August 6th! As for prizes, The Korea Tourism Organization knows that travel has been tough this past year, so they have prepared some Korean beauty inspired gifts. Among the many participants, 50 stories/nominations will be selected. Both the participant and the nominated hero will receive a specially created K-Beauty Kit valued at around $500. Three pairs of participants (participant and their nominated hero) will be invited to a studio in LA to receive a K-Beauty makeover, which will be documented on camera.

Lastly, there are some important rules to follow!


  • Official campaign post can be found HERE
  • Entry open to all U.S. residents over 13 years old
  • Winners will be notified by Instagram within five days of campaign closing
  • If selected, you MUST respond within 24 hours or a new winner will be selected


Are you ready to honor your hero and also enjoy the chance of winning some fabulous prizes? Then get ready to particpate and nominate your hero!

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